PavLove. Coming soon

iPhone & Apple Watch

Catch the habit before it happens.

Your hand drifts toward your mouth without you noticing. The snack you didn’t decide to eat. The nail you didn’t mean to bite. PavLove feels that motion on your wrist and answers it with a small, gentle tap.

Coming soon for iPhone & Apple Watch
Pop-art illustration of an open mouth with a burger and fries tumbling toward it

How it works

A quiet loop between your hand and your attention.

1

Start a session

Open PavLove on your watch and begin. It runs quietly in the background while you go about your day.

2

Your watch notices the reach

Its motion sensors recognise the hand-to-mouth gesture, the same one behind most snacking and nail-biting.

3

A gentle tap

The moment it catches the motion, your wrist gets a soft haptic cue. Not a shock. A nudge back to the choice.

A look inside

Quiet on the wrist, clear on the phone.

Your watch does the noticing. Your iPhone keeps the picture of how the day is going, and what your week actually looks like.

PavLove Today screen: a ring showing 840 kcal left, with target, eaten and burned beneath it
Today What’s left, at a glance — and whether the watch is armed or staying quiet.
PavLove History screen: a four-day streak and a fourteen-day chart of intake against daily allowance
History Your streak, and fourteen days of eating measured against the allowance you actually earned.
PavLove pattern chart showing reaches for food by hour, peaking at 9 PM
Your patterns The hours you really reach for food. Most people are surprised by their own evening.
PavLove on Apple Watch showing 840 kcal left and the message: watching for hand-to-mouth

On the watch there is almost nothing to do. Start a session, and PavLove sits quietly reading the motion of your wrist — fifty times a second — for the particular arc of a hand travelling to a mouth.

When it catches one, you feel a short–long–short tap. That rhythm belongs to PavLove alone, so you will never mistake it for a message. And if it gets one wrong, two buttons let you tell it so — which is how it learns your habits rather than an average stranger’s.

Screens shown with sample data.

Eaten and burned

A budget that moves with your day.

Most calorie apps hand you a fixed number in the morning and let you find out at midnight how you did. PavLove works from what you have actually eaten and actually burned, recalculated as the day goes.

Your targetSuggested from your height, weight, age and sex — and never below a safe floor.
+
BurnedThe energy your Apple Watch already records all day. A long walk genuinely buys back room.
EatenRead from Apple Health, so whichever app you already log food in simply works.
=
Room leftThe only number you have to think about.

Under 90%

Silent. No taps, no nagging. PavLove does nothing at all while you have room to spare.

The last 10%

Armed. Your watch quietly begins watching, so the cue arrives before the line, not after.

Past the line

A tap per reach. Not to scold — to make an invisible moment visible while you can still choose.

Finish the day inside your budget and you get confetti, not silence. The research on habit change is unusually clear on this point: noticing a moment and being credited for a good one does far more than punishment ever has.

What sets PavLove apart

Everyone else is early, late, or asking you to buy a bracelet.

Food logging apps know what you ate, hours later. Shock bracelets know nothing at all until you press the button yourself. PavLove is the only one paying attention at the moment your hand moves.

 Extra hardwareKnows when you’re eatingActs in the moment
PavLoveiPhone & Apple Watch Nonethe watch you already wear Yeswrist motion, on device Yesa tap as the bite begins
Shock braceletsthe zap-your-habit wearables $120–200 wristband Rarelymostly you press the button Only if you catch yourself
Awareness braceletsfor nail biting, hair pulling ~$170 bracelet For trained gestures Yesbut nothing to do with meals
Food logging appsthe ones you already have None Only what you type in, later Nothe meal is long finished

Swipe the table sideways to compare →

Nothing to buy, nothing to charge

No second wristband, no gadget to remember. If there is an Apple Watch on your arm, you already own the hardware.

It learns your wrist

Tell it when it was wrong and when it missed one. Those corrections train it on how you move, not on an average.

Your data stays yours

Everything lives on your iPhone and watch. No account to create, no server, nothing uploaded, nothing sold.

Careful about who it’s for

A short, standard screening question set runs before any calorie target. If it isn’t right for you, PavLove turns those features off and points you somewhere better.

Gentle by design

Kind, not cruel.

PavLove borrows the idea behind Pavlovian conditioning but keeps it humane. There is no jolt and no punishment, just a quiet tap that helps your attention catch up with your hands. You set the strength, from a barely-there awareness tap to something firmer, and you can stop any time.

It runs on the Apple Watch you already wear. No extra hardware, no wristband to buy, no two-hundred-dollar gadget. The watch on your arm is the whole device.

Your app, your colour

Four looks. Pick the one that feels like you.

PavLove icon, pinkPink
PavLove icon, blueBlue
PavLove icon, whiteWhite
PavLove icon, blackBlack